Ep 4 - Pivoting Your Business to a Blue Ocean

Dec 21, 2020

Episode 4 – Pivoting Your Business to a Blue Ocean

Ep 4 is a discussion centred on the Blue Ocean Strategy first introduced by W. Chan Kim and Renée A. Mauborgne in their 2015 book and implemented by present businesses such as Uber, Menulog and many others. The conversation focuses on the Financial Planning industry and the work we have done at Manly Financial Services in assessing whether a new business strategy would benefit our business and allow us to gain a competitive advantage within our industry. How can an existing developed business compete in un-contested or an under-contested market place and does the strategy make sense financially for the business and its current resources. 

This discussion can help any business step back and determine whether a new strategy or new arm to there business can help them grow and generate more value in a more attractive competitive position.  

 

This podcast is brought to you by financial planning firm Manly Financial Services and investment manager Value Investment Partners.

The author, guests or sponsors, Manly Financial Services Pty Ltd  and Value Investment Partners Pty, Ltd and the sponsors respective Australian Financial Services Licensees, Futuro Financial Services Pty Ltd (AFSL 238478) and JRP Securities Pty Ltd (AFSL 455657), have prepared this podcast for general information purposes only and not as specific advice to any particular person. Any advice contained in this document is General Advice and does not consider any person’s investment objectives, financial situation and particular needs. Before making any investment decision based on this advice, you should consider, with or without the assistance of a securities adviser, whether it is appropriate to your particular investment needs, objectives and financial circumstances.

Although every effort has been made to verify the accuracy of the information contained in this document, the author, guests, sponsors and sponsors licensee’s, there respective officers, employees and agents disclaim all liability (except for any liability which by law cannot be excluded), for any error, inaccuracy in, or omission from the information contained in this document or any loss or damage suffered by any person directly or indirectly through relying on this information.